Drones Taking Real Estate Marketing To New Heights

Drones Taking Real Estate Marketing To New Heights

Real Estate Drones

Unmanned aerial vehicles, more commonly known as drones, are aircrafts without a human pilot aboard. The applications for Real Estate drones are varied and numerous. Property managers are interested in drones’ property inspection applications while Realtors hope to use drones to capture videos and pictures that help visualize and market clients properties.
New drone technologies can help real estate agents market homes and properties in ways that were cost-prohibitive in the past. Aerial photography and video could someday be an added value that Realtors provide for all of their clients, creating eye-catching listings that stand out to potential buyers.The new rules provide guidance on the various permits and registrations operators will need to obtain. These cover when and where the drones can be used and the requirements for reporting accidents. It will likely take two years for the rules to be finalized and go into effect.

Some of the requirements included in the proposed rule are:

· Commercial drones’ flights would be restricted to 500 feet in altitude, 100 miles per hour of speed and daylight hours.
· All flights would need to be within visual line of sight of the person operating the drone.
· Operators of commercial drones would be required to pass an aeronautical knowledge test be issued a permit to fly, which must be renewed every two years. This would be different from receiving a pilot’s license.

While drones are exciting new technology, until the rules are finalized I encourage sellers not to pressure their Realtor to use drones to aid in the selling and marketing of properties.

Currently, using Real Estate drones to market and sell either residential or commercial property can result in heavy fines for Realtors. When the rules are finalized, drones will hopefully become an exciting, tool to help sellers make their property even more attractive. For more information and updates, as they become available, please visit http://www.realtor.org/drones.

The Greater Chattanooga Association of Realtors is “The Voice of Real Estate in Greater Chattanooga.” The Association is a regional organization with more than 1,500 members and is one of more than 1,400 local boards and associations of Realtors nationwide that comprise the National Association of Realtors. The Greater Chattanooga Association of Realtors services Hamilton and Sequatchie counties in southeast Tennessee. It also services Catoosa, Dade and Walker counties in northwest Georgia. For more information, visit http://www.gcar.net.

By Travis Close, ABR, GREEN, GRI, e-PRO
President, Greater Chattanooga Association of Realtors

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